We were established in 1980, but our roots pre-date our inception. The company has developed from an initial independent retail chain into a bespoke supplier of more than 2500 products to catering establishments across West Yorkshire.

Combining local sourcing of seasonal fruit and vegetables with a global network that ensures 12-month supply of produce, First Choice prides itself on its ability to tailor its offer to the specific needs of each of its customers.

Now based in the region's leading wholesale market in Bradford since 1985, First Choice has built close relationships with direct suppliers to cater for its diverse customer base. By being innovative and resourceful, we have grown stronger, more skilled and better able to deliver in the tough and constantly busy catering environment.

Our priority is to deliver top quality produce at a competitive price. The emphasis is placed firmly on the consistency and reliability of our service, and providing the personal care and attention each customer requires and deserves.